Tesla Unveils Part Deux of Master Plan

Elon Musk recently published a blog post unveiling part two – or Part Deux as Musk puts it – of Tesla’s Master Plan. The release of Part Deux comes ten years after Musk’s initial rendering of his vision, titled: The Secret Tesla Motors Master Plan (just between you and me), where he laid out his tactics for achieving his goal of selling an affordably-priced sustainably-powered automobile.

Part of the reason that Musk decided to publish part one of his plan was to respond to criticism that he’d received over the high price and luxury style of Tesla’s first model, the Tesla Roadster. In part one, Musk assures the world that “our long term plan is to build a wide range of models, including affordably priced family cars…” and that his primary goal in forming Tesla was to “expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”

Musk further explains in part one how the revenue gained from the Roadster will go on to fund more affordable models and that Roadster consumers are in effect, funding R&D for the lower priced models to come.

In Part Deux, Musk sticks to his guns, stating: “The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what “sustainable means. It’s not some silly, hippy thing – it matters for everyone. By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.”

It’s no secret that here at Genesis, we are huge fans of Musk and his initiatives: Tesla, SpaceX, and Solar City (which he is a primary investor). As a leader in the personal electric mobility movement, we see our vision as one and the same with Musk’s. What Musk is doing for the automobile, we aim to do for personal transport. We don’t make electric vehicles just because they are totally fun and awesome to use (although that is a big part of it!) – we do it because we believe in a sustainable future without compromising speed or style.

Musk touches on a few points specifically that coincide with Genesis’ vision and strategy; namely, affordability for all, a model for all, the value of lithium-ion batteries, and choosing clean methods of generating electricity over fossil fuels.

Affordability for All

As a pioneer of new technologies, such as electric skateboards, e-bikes, scooters, and hoverboards, we can commiserate with Musk defending the initial high cost of Tesla vehicles. After all, it wasn’t so long ago that electric skateboards were unaffordable for anyone but the super rich. New technology will always come at a high cost. Musk states in part one, “Almost any new technology initially has high unit cost before it can be optimized and this is no less true for electric cars. The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.”

The first generations of electric skateboards, e-bikes, and hoverboards were highly expensive and have since – through innovation and fine-tuning of the technology – come down in cost.

A sustainable future is only achievable if everyone can afford to live sustainably. That is why, here at Genesis, all of our products are made available at the lowest possible cost, because we aren’t just selling transportation; we are selling a better future.

A Model for All

Musk recognizes that people will never convert to electric transportation unless the electric alternative is truly the better option, and better does not just mean for the environment. To convince people to evolve, electric vehicles need to be just as cool and fun to drive as their gas-powered counterparts.

Musk says in Part Deux, “Today, Tesla addresses two relatively small segments of premium sedans and SUVs. With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market.” Further on in Part Deux, Musk adds, “In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy duty trucks and high passenger-density urban transport.”

Just as Musk seeks to provide consumers with an array of possible models to choose from, we at Genesis provide our customers with multiple models of electric skateboards, scooters, hoverboards, and e-bikes.  We offer two different models of e-bike, and three different models of electric skateboard, scooters, and hoverboards – plus an attachment option for hoverboards that allows the user to sit down!

All of our models are aesthetically unique and designed for both optimum performance and style. Given the multiple personal electric vehicle options and models for each, we hope to address the needs of the entire market.

Lithium-Ion Batteries

Musk writes in part one of his master plan, “I wouldn’t recommend them as a dessert topping, but the Tesla Motors Lithium-Ion cells are not classified as hazardous and are landfill safe.”

It’s not just Tesla Motor’s Lithium-Ion cells either. Computer World reports, “According to the U.S. government, lithium ion batteries aren’t an environmental hazard. ‘Lithium ion batteries are classified by the federal government as non-hazardous waste and are safe for disposal in the normal municipal waste stream,’ says Kate Krebs at the National Recycling Coalition.”

While lithium ion batteries may be landfill safe, it’s still better to recycle them. Although, doing so requires that you physically take them to a recycling center. You do not want to recycle lithium ion batteries in your single stream recycling as some of the chemicals used, when broken down, can spark and lead to recycling truck fires.

Clean Electricity Generation

Musk concludes Part Deux of Tesla’s master plan with a discussion on the unification of Tesla and Solar City. Musk recognizes that electricity is only as clean as the fuels used to create it. That is why he plans to unite Solar City and Tesla, so that the electricity, which fuels Tesla vehicles, will be just as clean and efficient as the vehicle itself.

Here at Genesis, we too are big advocates of solar energy and other methods of clean electricity generation. We recommend that anyone who can afford to, generate their electricity via solar panels. As solar panel technology, like electric automobiles and electric skateboards, continues to advance, prices will come down and become affordable for all. With Elon Musk at the helm, this should happen sooner than expected.



1 comment

Dave Allensen

great post!

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